Karisma Kapoor, Dhananjay Datar, Rohit Datar, Hrishikesh Datar, Vandana Datar at the launch of Dhananjay Datar's Masala King Supermarket at Kharghar
It was nearly three decades ago that Dr. Dhananjay Datar, a
young man from Akola in Maharashtra, went to Dubai and started a humble kirana
store. That business in two and a half decades has become a huge Business
Empire, with 23 entities spread across the Gulf. Christened Masala King by
the Sultan of Dubai, Dhananjay Datar, a Doctor in Business
Administration, has been ranked No. 14 in the Arabian Business ranking covering
the entire Gulf Countries and has been ranked No. 44 in the Forbes Middle East
in the Arab world.
“I am proud to be a Indian,” says Dhananjay ‘Masala King’ Datar,
Managing Director of the million Al Adil
Group, now entering home market with Masala King Supermarket that will be
launched in Kharghar by actor Karisma Kapoor.
Says Dhananjay Datar, “Karisma Kapoor was chosen to be the
face of our inauguration as she represented the Indian woman of today, who is a
perfect homemaker and yet is career-oriented. She a perfect-brandfit.”
Interestingly, all of Datar’s supermarkets including those
in the Gulf boast of a 100 percent vegetarian product range includes
all kinds of spices and masalas, pulses, rice and flour, oils and ghee,
pickles and chutneys, tea and coffee, canned and instant foods, ayurvedic
herbs, cosmetics, dry fruits, mouth fresheners and savories, confectionery
items and sweetmeats. The range is sourced directly from the manufacturers
to ensure the best variety.
The quality, the expertise and the range of products and
pricing is laudable. For example, the variety of rice itself is so much that
you can get almost anything here. “Masala King Supermarket has offered a 50 per
cent off on rice to pulses to a range of essential products for 15 days from
the launch to ensure customer sampling. The range and pricing here is amazing.
And I am glad to be inaugurating his store,” avers Karisma Kapoor.
Al Adil not only has its legion of loyal customers but
also some of the most prestigious names in the business as part of their client
roster. The company has 27 stores, 2 flour mills, 2 spice factories and 4
manufacturing plants across the UAE, Oman, Baharin and Saudi Arabia and has
completed 31 years of service to their rapidly growing customer base. The company has also
diversified into import and export under the special class establishment with
trade lines in the US, Canada, Tanzania, Kenya, Switzerland, Italy and Eritrea
as well as Kuwait, Oman and the UAE.
Dr. Datar’s
innovative idea has enabled Al Adil to figure prominently in the books of
history where it is registered in Limca book of Records and Guinness World
Record for its midair Silver Jubilee celebrations. “I wanted to celebrate Al
Adil’s 25 years of celebration in a life time experience in a unique style on board
a Royal Jet Airways Boeing 737. On 22nd March 2009, my wife Vandana and I along
with close business associates took off for a grand celebration at 40,000ft
above sea level. I also gifted my wife, a bespoke edition customized Rolls
Royce, which was specially made by Rolls Royce for her, at a whopping cost of
Rs.8 crores (approx. USD 2 million). There are only 17 such Phantom editions in last 105 years, and this is the 18th special
edition. It is actually the first Rolls Royce Phantom in Dubai.”
Dhananjay Datar keeps adding
feathers to an overcrowded cap, thanks to his innovations. He is the Forbes –
Best Indian CEO Award, Arabian Business – Indian Innovator CEO Award,
Entrepreneur Magazine - Best Indian Retailer Award, Dubai Duty Free Best Supplier Award for
quality, technology and strategic partnership, Distinguished Supplier /
Partners ward, Environment Award,
International lifetime Achievement Award by Maharishis Mahesh Yogi Foundation,
Commercial Prestigious Award, Madrid (Spain), Bizz Award, Frankfurt (Germany),
Rashtriya Udyog Ratna Award, India, Quality Brand Award in India, Emirates
Flight Catering “Certificate of Appreciations” Dubai, Jumeirah Hospitality
“Certificate of Appreciations” Dubai and Dubai Airport & Dubai Duty free
“10th Supplier, Dubai”, The Peak of success Award Texas, USA, Global
Award for Perfection, Quality & Ideal Performance, Geneva Switzerland,
International Star for Leadership in Quality Award Paris, France, 20.Best
Enterprises Award Oxford, UK ad Bharat Vikas Ratan
Award New Delhi, India among others.
But apart from his innovations and his entrepreneurial
skills, Dhananjay Datar has also regularly extended his support to the Indian
community through various CSR activities, making notable contributions towards
his community and the Marathi language. All of Al Adil's super markets
employ an 100 per cent Indian workforce. He actively helps to provide an
overseas platform for programs like 'Marathi Vishwa Sahitya Sammelan' and
'Gaurav Maharashtracha'. This gave him huge recognition amongst the Indian
diaspora settled in Gulf countries, contributing even further to the expansion
of his business.
“The Indian employees made me prosper, as they increased
my business 400 per cent in the last 2 years”, says Datar, expressing his gratitude
towards his employees. The aim is to create huge opportunities for the Indian
youth to go abroad for jobs. No wonder then, this able entrepreneur, an Indian
by birth and at heart, aims to take the Indian market seriously. “The Modi
Government came to The Gulf and extended a hand and said come back and
invest your money home and we will stand with you. And here I am. There is much
much more to expect from the Masala King chain now!”
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